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Becoming a Customer Intelligent Enterprise (CIE)

Created on Monday, 25 April 2011. Posted in MyBlog/MyBlog

... into action in an increasingly turbulent and customer-centric global business environment. Characteristic #1: A CIE Invests in the Voice of the Customer The Voice of the Customer can be ...

Business Accelerator Series Overview

Created on Thursday, 07 April 2011. Posted in Content/Products

... environment and your current product positioning.  You will understand how competing products succeed or fail, and the market's perception of each offering. Eliminate surprises and ...

Analtytical Techniques

Created on Thursday, 07 April 2011. Posted in Research/Services

... environment and planning products and marketing initiatives. We can help determine the market share of a brand or product relative to competitive products in the same product category. Brand shares can ...

Data Collection

Created on Thursday, 07 April 2011. Posted in Research/Services

... (one-way mirror) focus groups or interactive roundtables, online focus groups, and telephone focus groups. Usability Labs An environment where users are studied interacting with product for the ...

Analytical Techniques

Created on Monday, 21 March 2011. Posted in Content/Products

... for success  in today‚Äôs challenging environment. Brand Auditing Our Brand Audit helps companies evaluate how effectively they represent and deliver their brand strategy across all points of ...


Created on Wednesday, 16 March 2011. Posted in Content/Products

... environment with entrepreneurial spirit, we would love to hear about you and the contributions you feel you can make to our company. "Creating a great place to work was a cornerstone goal for me and ...