Tag Archives: VOC

The Voice of the Customer can be a key differentiator in today’s hyper-competitive economy. Successful organizations translate customer insight into customer-centric action plans for its people, process and technology.

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How can vendors re-align their marketing strategy to the a new customer-driven sales paradigm; “more pull, less push”? Our research data indicates a current disparity between a vendor’s sales approach and their customer’s expectations. What do customers mean by “ … Continue reading

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