Analytical Techniques

toolsWe employ custom leading edge technology and the proprietary  analysis techniques to provide the critical insights and strategic recommendations that give our clients a genuine competitive advantage for success  in today’s challenging environment.

  • Brand Auditing
    Our Brand Audit helps companies evaluate how effectively they represent and deliver their brand strategy across all points of consumer contact. It is an analysis of a brand’s verbal and visual communications, designed to assess the brand’s messaging and perception across market segments.
  • Customer Satisfaction Measurement
    Customer satisfaction is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals."
  • Conjoint Analysis & Choice Based Modeling
    Conjoint analysis is a statistical technique used to determine how people value different features that make up an individual product or service. Choice based modeling or Discrete Choice Conjoint is the preferred model for a conjoint questionnaire. This is because it models consumer behavior in real-life.
  • T.U.R.F. Analysis
    TURF  stands for Total Unduplicated Reach and Frequency. This technique originated in advertising and media research as a tool to maximize the number of people who would be exposed to an advertisement per unit of cost.
  • Customer Profiling
    Customer profiling is based on building common definitions that groups of people will fit into. These are based upon age, race, income, housing choices, household structure and more.
  • Segmentation Modeling
    A segmentation model is a physical tool that can be developed within a spreadsheet or database that provides calculations and rankings for identified critical elements that are necessary for you to meet your objectives within a particular segment.
  • Marketing Material Effectiveness Testing
    Effective marketing campaigns are the heart of successful companies.  Whether the campaigns are internal or external, productive campaigns generate and circulate the lifeblood of business – traffic and revenue.  We measure the effectiveness of the campaign materials.
  • Market Sizing & Market Share Sizing
    The size of a market and the share of this market held by a business and their competitors are key to assessing the competitive environment and planning products and marketing initiatives.
  • Market Exploration & Landscaping
    Market explorations is intended to identify viable new sales and marketing concepts, new products and     new services.
  • Competitive Profiling & Benchmarking
    Competitive profiling  is an assessment of the strengths and weaknesses of current and potential competitors. Our analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats.
Comments (0)