Data Collection

Marketing Research Data Collection


  • Email, Web, Mail, Pop-Up, Mobile
  • A quantitative research method that has respondents complete questionnaires, often used as the basis for statistical analysis. We offer the widest variety of survey distribution and data collection, including: email, web, mail, pop-up, mobile, and may more.

Focus Groups

  • A research practice for qualitative data that involves a small group of people that share a common set characteristics and participate in a discussion of led by a moderator. We offer the widest variety of focus groups, including: in person groups such as observational (one-way mirror) focus groups or interactive roundtables, online focus groups, and telephone focus groups.

Usability Labs

  • An environment where users are studied interacting with product for the sake of evaluating the system's usability.

Asynchronous Dialogues

  • An online discussion in which participants post comments to the moderator or other participants occurring over an extended time frame. Similar visually to a bulletin board, in this technique has respondents record their responses on their own time; the responses are not prompted by a direct question or event.

In-Depth Interviews

  • A qualitative research technique, one-on-one interviews that probe and elicit detailed answers to questions, often using nondirective techniques to uncover hidden motivations. Generally lasting 30-60 minutes, these can be performed in-person, over telephone or online.


  • Occurs when potential customers are approached in public areas about taking a survey. These studies can be performed as mall intercepts, convention intercepts, conference intercepts, or as door-to-door surveys.

Secret Shopping

  • The process of having performing market research while disguised as a customer. Secret shopping can be performed by professional market researchers or by trained consumers and be used to gauge competitors as well as to evaluate your own business operation.

Ethnography / Site Visits

  • Used to gain the deepest possible insights about respondents by stepping into their shoes through enthroghics in-home or on-site in the customers’ own environments. An interviewer accompanies a consenting respondent as they utilize and/or shop for a product or service in order to learn deeply what drives need and usage and help uncover any un-realized issues or difficulties customer face.

Feedback Dashboards

  • These tools allow companies and organizations complete the feedback loop with their customers, members, employees, partners and the community. Our dashboards provide a constant and real-time feedback source that can gather specific quantitative data as well as general and qualitative feedback.

Secondary Research

  • The analysis of research that had been published at an earlier time that can be applied to a study in progress. Data that was collected previously and not for the particular study at hand.

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