CEO Bio

Alan Nazarelli is a 20 years veteran in providing full-service marketing research.


Al Nazarelli is President and CEO of Silicon Valley Research Group Inc,
(www.siliconvalleyrg.com). As chief strategist for the firm, Al has personally moderated over 1,200 focus groups for technology products and services including enterprise software, hardware, routers, security products, collaboration tools, servers, industrial controllers, embedded systems, terminal emulation software and hosted services.

Al’s unique combination of business and technical experience makes him ideally suited to build conversational and situational fluency with decision makers within enterprises of all sizes involved in evaluating, recommending and deciding on adoption and deployment of technology solutions.

He has worked with diverse audiences (both in groups and in one-on-one discussions) including
large enterprise CIOs/ CTOs, CFOs, SBOs (small business owners), Directors and VPs of
IT, Developers, IT Professionals and Enterprise Architects. Other audiences include Original
Equipment Manufacturers, Systems Design Engineers, Developers, Independent Software Vendors
and Channel Partners

Al is the author of several white papers and articles on technology marketing and is an invited
speaker at conferences and technology events in the US and abroad. He has been frequently quoted
on technology topics ranging from trends in mobile devices to cloud computing in a variety of
publications including PC World, eWeek, Dow Jones Market Watch and Time Magazine. He
also facilitates client workshops based on Silicon Valley Research Group’s proprietary Market
MappingTM Process which he pioneered.

Prior to launching Silicon Valley Research Group, which recently celebrated its 15th anniversary,
Al held Sales & Marketing and Management positions at GTE Corporation and NEC Electronics.
Al started his marketing career at McCann Erikson Worldwide where he gained significant
foundational experience in marketing and branding. He holds an MBA from the University of
Oregon with a concentration in Marketing.

For further information, or to check on Al’s availability for upcoming projects, please contact Lee
Clements at leec@siliconvalleyrg.com


Al Nazarelli Written on Thursday, 21 April 2011 19:45 by Al Nazarelli

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